NPR : Study: Newspapers Cater to Readers' Politics

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Study: Newspapers Cater to Readers' Politics

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University of Chicago Study: 'What Drives Media Slant?'(Requires Adobe Acrobat)

Morning Edition, December 13, 2006 · A new study by two University of Chicago economists asserts that newspapers slant their coverage to conform with the prevailing political views of their readers.

The researchers compared story language they identified as politically loaded with voting patterns and campaign contributions made within a newspaper's circulation area. Their conclusion: slanted coverage can be good business.

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